00:00:06:12
Chapter 01
Buyers have seen everything
The room resets every May. We opened on the one thing the slate actually had that nobody else did, and spent the first four minutes proving it.
Vantage MediaUpfront presentation2026 · 03:26
Upfront 2026
Ninety minutes in front of every buyer that matters, on a 160-foot wall. Sizzle, slate reveals, talent walk-ons, and a close nobody scrolled through.
Scope
- Show content
- Sizzle films
- Screen design
- Rehearsal direction
- Live playback
160 ft
of LED wall
22
content pieces cut
90 min
with no dead air
1
take, live
00:01:44:08
Chapter 02
Screen design is show design
The wall is not a background. Every reveal was built to the pixel of that room, so the talent walked out of the content instead of in front of it.
00:03:01:22
Chapter 03
Rehearse until it is boring
Four days of rehearsal for ninety minutes of show. Live has no second take, and the room never knew how close the cues were.
Show director
J. Okafor
Screen design
Highwire Design
Producer
M. Alvarado
Playback
Highwire Live
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