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Chapter 01
Two brands, one grammar
Collabs die when both logos want the same frame. We built a visual grammar where the car moves and the cloth holds still, and neither brand ever asked for a cut.
A motor company and a tailoring house, one capsule, one film. Shot over two days in a stripped warehouse with the cars as the only light source.
Collabs die when both logos want the same frame. We built a visual grammar where the car moves and the cloth holds still, and neither brand ever asked for a cut.
Nothing on the grid. Every frame lit by the cars themselves, which forced a discipline the whole edit inherited.
Social cutdowns were storyboarded with the hero, not carved out of it afterward. Every aspect ratio was shot for.