00:00:03:06
Chapter 01
No pour shot
The category is a wall of identical bottles on wet stone. We shot the place instead of the product and put the bottle in the last six seconds.
Sable GlacialCommercial2025 · 01:00
“Source”: 60s
A water brand with a real origin story and no interest in the usual slow-motion pour. Sixty seconds, shot at the source, in weather that did not cooperate.
Scope
- Concept
- Location production
- Direction
- Post + sound
60s
hero spot
-4°C
average on location
4
crew on the ice
3
markets, one master
00:00:29:14
Chapter 02
Four people and a weather window
A small crew was the only way to reach the source. The schedule was built around one 40-hour window, and we shot in all of it.
00:00:52:02
Chapter 03
Sound did the work
Recorded on location, no library. The spot runs clean in three markets off a single master.
Director
A. Bellini
DP
R. Nakashima
Sound
Highwire Post
Producer
S. Reyes
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