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Chapter 01
An agenda is a script
We treated the three days as one running order: a cold open, three acts, and a close that sent people back to eleven markets saying the same sentence.
Three days, 2,400 marketers, eleven countries, one story. We shaped the agenda, built the keynote content, and shot the whole thing as it happened.
We treated the three days as one running order: a cold open, three acts, and a close that sent people back to eleven markets saying the same sentence.
Nine keynotes, rebuilt from the speaker's own material. Each opened on film and handed off to a person, not a deck.
An edit bay on site meant every day ended with the day's film. The final recap was in inboxes before the last flight home.